One amusing aspect of being a web designer is how many clients come to me thinking that getting on the first page of Google is the holy-grail to their business success. After all once your website lands on the first page of Google (or other search engines) for your desired keywords the money floods in and you live happily ever after right? Don’t I wish!
I don’t blame people for thinking this however as I thought the same thing until my company website hit #1 on Google and things, well… basically stayed the same. Make no mistake about it proper visibility in search engines is crucial to any site’s success but a high SEO ranking is merely getting your foot in the front door.
How your website performs once traffic finally gets to your website will determine whether or not you get the occasional call or more consistent business. A good website has the ability to convert visitors into sales which should be a focal point of your web strategy along with merely “getting hits”.
This is called your “conversion rate” or ratio of people UFABET who buy your product/service based on the number of visits your site gets. Before you go spending more time and money bringing traffic to your site make sure it is getting full marks for its conversion capabilities first.
If you don’t know where to begin here are 10 basic tips to get you started…
Create a Clear Call To Action (Or Several): Many business websites will simply list their phone number, address and email link assuming people will take action if interested. Never assume this as it’s important to try and inspire a more immediate response from your customers. If you want your users to “call you for a free consultation” or “click here for a price quote” make sure you tell them in places that are clearly visible on your page. There is nothing wrong with having your call to action on multiple pages either as long as it’s not distracting from your website’s content. Remember converting hits into sales means getting visitors past your home page and to your main purchase page(s) for maximum results.
The Return Factor: It’s great to have customers visit your website once but users seldom buy anything on their first visit alone. It’s important to create a reason for customers to come back multiple times until they trust your brand and want to inquire about your services further. Just to be clear there is no one right way to create a strong return factor for your website and it could take on various forms. It could be an interesting news or events calendar, a blog or embedded twitter feed, a regularly updated gallery or portfolio, a monthly coupons page etc. Try to consider what makes you revisit your favourite websites repeatedly and try to incorporate one (or more) of those features into your own site.
Stand Out In The Crowd: One thing I always notice about websites in almost any industry is how much “they all look the same”. Each website is trying to do what their competitor is doing and their isn’t much uniqueness from business to business. Paying attention to what your competition does well IS important and you don’t want to try and reinvent the wheel just to be different. Try however to include something on your website that is different enough to make people remember it among the many others they may see when searching for businesses similar to yours. Whatever that is doesn’t have to be the entire focus of your page but simply something that sticks out in their minds after they leave your site. For example if you see a person with a red sweater walking in a crowd of people all wearing white which person are you going to notice first? This may require a little thought and creativity but the effort will pay in the response you get from your users.